ECONOMIC DEVELOPMENT OF THE ENTITY THROUGH COMMUNICATION STRATEGIES
DOI:
https://doi.org/10.30888/2709-2267.2024-23-00-034Ключові слова:
communication, innovation, technologies, success, economics, strategy, organization, service, goods, processesАнотація
The practice of corporate communication can benefit from the research findings, defining communication objectives and actions within the innovation management process. Moreover, the skills required in order to inform about innovations are acquired individMetrics
Посилання
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Christensen, C. M. & Raynor, M. E. The innovator’s solution. Boston: Harvard Business School Press, 2003.
Friedmann, J. & Maurer S. Innovation: A wealth of contradictions. Executive Agenda, 6 (3), 55–63, 2003.
Grunig, L. A., Grunig, J. E., & Dozier, D. M. Excellent public relations and effective organizaţions. Mahwah, NJ: Lawrence Erlbaum Associates, 2002.
Mast, C. & Zerfass, A. (Eds.) Neue Ideen erfolgreich durchsetzen. Das Handbuch der Innovationskommunikation. Frankfurt am Main, Germany: Frankfurter Allgemeine Buch, 2005.
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