МАРКЕТИНГ В ТУРИЗМІ: НЕОБХІДНІСТЬ, ОСОБЛИВОСТІ ТА ПЕРСПЕКТИВИ
DOI:
https://doi.org/10.30888/2709-2267.2023-17-01-005Ключові слова:
tourism, marketing, consumer, need, tourist service, marketing tools, sustainable development, society.Анотація
The work indicates the importance of marketing in the activities of modern tourist enterprises. The main reasons for the development of marketing in tourism are indicated, and its essence is revealed. It is substantiated that the peculiarities of marketinMetrics
Посилання
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Management of the tourism industry: a textbook (2020) / [O.M. Bilousov, O.E. Luginin, O.S. Morozova, L.V. Sokolov]. Stereotype edition - Kherson. Helvetica Publishing House, 580 p.
Timkova V.A. Savina S.S. (2019). Improvement of marketing tools for the development of the concept of sustainable development of tourist enterprises. A young scientist. Issue. 5 (69). P. 241 - 245. Retrieved from: https://molodyivchenyi.ua/index.php/journal/article/view/2680/2662 (Date of application: 04.03.2023).
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