MARKETING IN TOURISM: NEED, FEATURES AND PERSPECTIVES

Authors

DOI:

https://doi.org/10.30888/2709-2267.2023-17-01-005

Keywords:

tourism, marketing, consumer, need, tourist service, marketing tools, sustainable development, society.

Abstract

The work indicates the importance of marketing in the activities of modern tourist enterprises. The main reasons for the development of marketing in tourism are indicated, and its essence is revealed. It is substantiated that the peculiarities of marketin

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References

Konarivska O.B., Korotun O.P. (2018). The role and peculiarities of marketing in the field of tourist services. Bulletin of the NUVHP. Series: Economic Sciences. Issue 4 (84). 2018. P.88 – 95. Retrieved from: https://ep3.nuwm.edu.ua/16007/1/Ve849%20%D0%B7%D0%B0%D1%85.pdf (Date of application: 02.03.2023).

Management of the tourism industry: a textbook (2020) / [O.M. Bilousov, O.E. Luginin, O.S. Morozova, L.V. Sokolov]. Stereotype edition - Kherson. Helvetica Publishing House, 580 p.

Timkova V.A. Savina S.S. (2019). Improvement of marketing tools for the development of the concept of sustainable development of tourist enterprises. A young scientist. Issue. 5 (69). P. 241 - 245. Retrieved from: https://molodyivchenyi.ua/index.php/journal/article/view/2680/2662 (Date of application: 04.03.2023).

Organization of scientific research in modern conditions '2023

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Published

2023-03-30

How to Cite

Mushtai, V. (2023). MARKETING IN TOURISM: NEED, FEATURES AND PERSPECTIVES. Sworld-Us Conference Proceedings, 1(usc17-01), 58–62. https://doi.org/10.30888/2709-2267.2023-17-01-005

Issue

No. usc17-01 (2023): Organization of scientific research in modern conditions '2023

Section

Abstracts

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This work is licensed under a Creative Commons Attribution 4.0 International License.