ECONOMIC DEVELOPMENT OF THE ENTITY THROUGH COMMUNICATION STRATEGIES
DOI:
https://doi.org/10.30888/2709-2267.2024-23-00-034Keywords:
communication, innovation, technologies, success, economics, strategy, organization, service, goods, processesAbstract
The practice of corporate communication can benefit from the research findings, defining communication objectives and actions within the innovation management process. Moreover, the skills required in order to inform about innovations are acquired individMetrics
References
Chesbrough, H. W. Open innovation. The new imperative for creating and profiting from Technology. Boston: Harvard Business School Press, 2003.
Christensen, C. M. & Raynor, M. E. The innovator’s solution. Boston: Harvard Business School Press, 2003.
Friedmann, J. & Maurer S. Innovation: A wealth of contradictions. Executive Agenda, 6 (3), 55–63, 2003.
Grunig, L. A., Grunig, J. E., & Dozier, D. M. Excellent public relations and effective organizaţions. Mahwah, NJ: Lawrence Erlbaum Associates, 2002.
Mast, C. & Zerfass, A. (Eds.) Neue Ideen erfolgreich durchsetzen. Das Handbuch der Innovationskommunikation. Frankfurt am Main, Germany: Frankfurter Allgemeine Buch, 2005.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Authors
This work is licensed under a Creative Commons Attribution 4.0 International License.
