CONSUMER BEHAVIOR: IMPACT OF MARKETING TOOLS

Автор(и)

DOI:

https://doi.org/10.30888/2709-2267.2024-27-00-019

Ключові слова:

market, seller, advertising, consumer, consumer consciousness, influence on the consumer, marketing, neuromarketing, psychology, need

Анотація

Successful and developed companies annually invest many millions of dollars in the study of consumer behavior and consciousness, in the process of making a purchase decision, inventing new ways to manipulate consumer behavior. This is made possible by the

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Опубліковано

2024-11-30

Як цитувати

Жук, О. (2024). CONSUMER BEHAVIOR: IMPACT OF MARKETING TOOLS. Sworld-Us Conference Proceedings, 1(usc27-00), 87–91. https://doi.org/10.30888/2709-2267.2024-27-00-019