ECO-STRATEGIES FOR THE SUSTAINABLE DEVELOPMENT OF ENTERPRISES
DOI:
https://doi.org/10.30888/2709-2267.2024-23-00-005Ключові слова:
eco-strategies, green marketing, eco-friendly products, consumer engagement, corporate responsibilityАнотація
This article explores the importance of eco-strategies for sustainable business development in today's world. Growing environmental problems and increasing public awareness of environmental issues require business to make responsible decisions from an envMetrics
Посилання
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Boiral, O. (2007) Corporate Greening through ISO 14001: A Rational Myth? Organization Science, 18, 127-146. https://doi.org/10.1287/orsc.1060.0224
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