EVALUATION OF THE MARKETING POLICY EFFICIENCY OF AN INDUSTRIAL ENTERPRISE DISTRIBUTION

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DOI:

https://doi.org/10.30888/2709-2267.2022-15-01-003

Keywords:

efficiency, evaluation methods, distribution marketing policy, distribution system, performance indicators

Abstract

The work considers various approaches to evaluating the effectiveness of the marketing policy of the distribution of an industrial enterprise. An algorithm for evaluating the effectiveness of the distribution marketing policy is proposed, which not only

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References

Гречуха А. О. Складові сучасної маркетингової політики розподілу продукції підприємства. Економіка і суспільство. 2016. № 4. С. 132-137.

Савчук А. Ефективність маркетингової діяльності підприємств. Вісник КНТЕУ. 2015. № 5. С.27-38. URL: http://visnik.knute.edu.ua/files/2015/05/4.pdf (дата звернення 20.11.2022)

Search for scientific answers to the challenges of our time ‘2022

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Published

2022-12-30

How to Cite

Borysenko, O., & Pavlova, V. (2022). EVALUATION OF THE MARKETING POLICY EFFICIENCY OF AN INDUSTRIAL ENTERPRISE DISTRIBUTION. Sworld-Us Conference Proceedings, 1(usc15-01), 61–64. https://doi.org/10.30888/2709-2267.2022-15-01-003

Issue

No. usc15-01 (2022): Search for scientific answers to the challenges of our time ‘2022

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Abstracts

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This work is licensed under a Creative Commons Attribution 4.0 International License.