CONSUMER BEHAVIOR: IMPACT OF MARKETING TOOLS

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DOI:

https://doi.org/10.30888/2709-2267.2024-27-00-019

Keywords:

market, seller, advertising, consumer, consumer consciousness, influence on the consumer, marketing, neuromarketing, psychology, need

Abstract

Successful and developed companies annually invest many millions of dollars in the study of consumer behavior and consciousness, in the process of making a purchase decision, inventing new ways to manipulate consumer behavior. This is made possible by the

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Published

2024-11-30

How to Cite

Zhuk, O. (2024). CONSUMER BEHAVIOR: IMPACT OF MARKETING TOOLS. Sworld-Us Conference Proceedings, 1(usc27-00), 87–91. https://doi.org/10.30888/2709-2267.2024-27-00-019

Issue

No. usc27-00 (2024): Promising areas of theoretical and applied research '2024

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Abstracts

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Copyright (c) 2024 Authors

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This work is licensed under a Creative Commons Attribution 4.0 International License.