CONSUMER BEHAVIOR: IMPACT OF MARKETING TOOLS
DOI:
https://doi.org/10.30888/2709-2267.2024-27-00-019Keywords:
market, seller, advertising, consumer, consumer consciousness, influence on the consumer, marketing, neuromarketing, psychology, needAbstract
Successful and developed companies annually invest many millions of dollars in the study of consumer behavior and consciousness, in the process of making a purchase decision, inventing new ways to manipulate consumer behavior. This is made possible by theMetrics
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