INNOVATIVE STRATEGIES FOR MANAGING DEVELOPMENT IN AN UNSTABLE ENVIRONMENT
DOI:
https://doi.org/10.30890/2709-1783.2024-32-00-021Ключові слова:
Innovation strategies, development management, sports industry, marketing, human capital, competitiveness.Анотація
The article discusses the importance of innovative management strategies in an unstable environment. It focuses on the role of innovation in ensuring the sustainability and competitiveness of organisations. Various development management strategies are anПосилання
Melissa A. Schilling (2022) Strategic Management of Technological Innovation. McGraw Hill, 2022 p. 349.
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Leonov Ya. (2023). Сreative approaches to managing organizational development in conditions of uncertainty. Journal: "Modern Engineering and Innovative Technologies" Location: Germany, Karlsruhe Issue No. 30, December 2023. https://www.moderntechno.de/index.php/meit/issue/view/meit30-03
Karg, A., Shilbury, D., Westerbeek, H., Funk, D. C., & Naraine, M. L. (2022). Strategic Sport Marketing (5th ed.). Routledge. URL: https://doi.org/10.4324/9781003270522
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