INNOVATIVE STRATEGIES FOR MANAGING DEVELOPMENT IN AN UNSTABLE ENVIRONMENT

Authors

DOI:

https://doi.org/10.30890/2709-1783.2024-32-00-021

Keywords:

Innovation strategies, development management, sports industry, marketing, human capital, competitiveness.

Abstract

The article discusses the importance of innovative management strategies in an unstable environment. It focuses on the role of innovation in ensuring the sustainability and competitiveness of organisations. Various development management strategies are an

References

Melissa A. Schilling (2022) Strategic Management of Technological Innovation. McGraw Hill, 2022 p. 349.

Goretti Cabaleiro Cervino,·Pedro Mendi (2024). ESG driven innovation strategy and firm performance. https://ESG-driven innovation strategy and firm performance | Eurasian Business Review (springer.com)

Masterman, G. (2021). Strategic Sports Event Management (4th ed.). Routledge. URL: https://doi.org/10.4324/9781003046257

Leonov Ya. (2023). Сreative approaches to managing organizational development in conditions of uncertainty. Journal: "Modern Engineering and Innovative Technologies" Location: Germany, Karlsruhe Issue No. 30, December 2023. https://www.moderntechno.de/index.php/meit/issue/view/meit30-03

Karg, A., Shilbury, D., Westerbeek, H., Funk, D. C., & Naraine, M. L. (2022). Strategic Sport Marketing (5th ed.). Routledge. URL: https://doi.org/10.4324/9781003270522

Published

2024-04-30

How to Cite

Leonov, Y. (2024). INNOVATIVE STRATEGIES FOR MANAGING DEVELOPMENT IN AN UNSTABLE ENVIRONMENT. SWorld-Ger Conference Proceedings, 1(gec32-00), 68–72. https://doi.org/10.30890/2709-1783.2024-32-00-021