Hromova, O., A. Shevchuk, and L. Serednytska. “USING AI TO IMPROVE THE EFFICIENCY OF COMPANIES’ MARKETING STRATEGIES”. Sworld-Us Conference Proceedings, vol. 1, no. usc34-00, Sept. 2025, pp. 131-7, doi:10.30888/2709-2267.2025-34-00-003.