DIGITAL COMMERCIALIZATION OF SPORT AS A DRIVER OF FINANCIAL RESILIENCE AND BUSINESS MODEL TRANSFORMATION

Authors

DOI:

https://doi.org/10.30888/2709-2267.2026-35-00-005

Keywords:

digitalization, sports industry, commercialization, D2C model, OTT platforms, NFT products, e-commerce, digital transformation, Ukraine, financial resilience

Abstract

The article examines the impact of digitalization on the commercialization and transformation of the modern sports industry, with a particular focus on the Ukrainian context. Digital technologies are fundamentally reshaping traditional business models, wh

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Published

2025-09-30

How to Cite

Leonov, Y. (2025). DIGITAL COMMERCIALIZATION OF SPORT AS A DRIVER OF FINANCIAL RESILIENCE AND BUSINESS MODEL TRANSFORMATION. Sworld-Us Conference Proceedings, 1(usc35-00), 64–71. https://doi.org/10.30888/2709-2267.2026-35-00-005

Issue

No. usc35-00 (2026): Modern systems of science and education in the USA, EU and other countries '2026

Section

Abstracts

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Copyright (c) 2026 Authors

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This work is licensed under a Creative Commons Attribution 4.0 International License.