MARKETING AND MANAGEMENT OF EDUCATIONAL AND SCIENTIFIC SYSTEMS IN THE CONTEXT OF GLOBAL COMPETITION

Authors

DOI:

https://doi.org/10.30888/2709-2267.2026-35-00-004

Keywords:

management, marketing, science and education systems, international experience, competitiveness, digital transformation, Ukraine

Abstract

This paper presents a comprehensive analysis of management and marketing practices in science and education systems in the USA, European Union, Ukraine, and other countries, focusing on strategies to enhance global competitiveness. The study examines inst

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References

Kotler, P., & Fox, K. (2019). Strategic marketing for educational institutions. Prentice Hall.

OECD. (2023). Education at a glance. OECD Publishing.

European Commission. (2022). European higher education in the world. Brussels.

Altbach, P., Reisberg, L., & Rumbley, L. (2018). Global perspectives on higher education. Johns Hopkins University Press.

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Published

2025-09-30

How to Cite

Obozna, A., Iakovunyk, O., & Iakovunyk, D. (2025). MARKETING AND MANAGEMENT OF EDUCATIONAL AND SCIENTIFIC SYSTEMS IN THE CONTEXT OF GLOBAL COMPETITION. Sworld-Us Conference Proceedings, 1(usc35-00), 59–63. https://doi.org/10.30888/2709-2267.2026-35-00-004

Issue

No. usc35-00 (2026): Modern systems of science and education in the USA, EU and other countries '2026

Section

Abstracts

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Copyright (c) 2026 Authors

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This work is licensed under a Creative Commons Attribution 4.0 International License.