USING AI TO IMPROVE THE EFFICIENCY OF COMPANIES' MARKETING STRATEGIES

Authors

DOI:

https://doi.org/10.30888/2709-2267.2025-34-00-003

Keywords:

marketing, artificial intelligence, consumers, external environment, demand

Abstract

The article examines the role of artificial intelligence (AI) in enhancing the effectiveness of enterprises’ marketing strategies in the context of digital economic transformation. The key areas of AI application in marketing are analyzed, including machi

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Published

2025-09-30

How to Cite

Hromova, O., Shevchuk, A., & Serednytska, L. (2025). USING AI TO IMPROVE THE EFFICIENCY OF COMPANIES’ MARKETING STRATEGIES. Sworld-Us Conference Proceedings, 1(usc34-00), 131–137. https://doi.org/10.30888/2709-2267.2025-34-00-003

Issue

No. usc34-00 (2025): Promising areas of theoretical and applied research '2025

Section

Abstracts

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Copyright (c) 2025 Authors

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This work is licensed under a Creative Commons Attribution 4.0 International License.