CREATING VIRAL MARKETING: DISTRIBUTION MECHANISMS AND IMPACT ON BRAND REPUTATION
T Yanchuk, DV Zabolotna - SWorld-Ger Conference proceedings, 2024 - proconference.org
T Yanchuk, DV Zabolotna
SWorld-Ger Conference proceedings, 2024•proconference.org… The work explores the basics of creating viral marketing, its distribution mechanisms and
impact on brand reputation. The key aspects of successful virus campaigns, their impact on
consumers and ways to build long-term branding are analyzed. Both positive and negative
aspects of viral marketing are considered, including risks to reputation. The focus is on
modern tools and strategies to improve the effectiveness of virus campaigns. Keywords: …
impact on brand reputation. The key aspects of successful virus campaigns, their impact on
consumers and ways to build long-term branding are analyzed. Both positive and negative
aspects of viral marketing are considered, including risks to reputation. The focus is on
modern tools and strategies to improve the effectiveness of virus campaigns. Keywords: …
Abstract
The work explores the basics of creating viral marketing, its distribution mechanisms and impact on brand reputation. The key aspects of successful virus campaigns, their impact on consumers and ways to build long-term branding are analyzed. Both positive
proconference.org
Показан лучший результат поиска по этому запросу. Все результаты