MARKETING STRATEGIES IN THE GLOBAL DIGITAL ENVIRONMENT OF ECONOMIC FACTORS: IMPACT ON CONSUMER BEHAVIOR OF BUILDING MATERIALS
S Marchenko - SWorld-Ger Conference proceedings, 2024 - proconference.org
S Marchenko
SWorld-Ger Conference proceedings, 2024•proconference.org… Research is devoted to the study of modern marketing technologies, which are used to
analyse and influence the behaviour of end users of building materials, as well as their role in
the global digital environment. … Based on this, we recommend that companies continue to
invest in new technologies, such as AI and IoT, to maintain competitiveness and adaptability
to the changing market; develop personalized marketing strategies that take into account
individual needs and consumer behaviour; creating quality content that provides value to …
analyse and influence the behaviour of end users of building materials, as well as their role in
the global digital environment. … Based on this, we recommend that companies continue to
invest in new technologies, such as AI and IoT, to maintain competitiveness and adaptability
to the changing market; develop personalized marketing strategies that take into account
individual needs and consumer behaviour; creating quality content that provides value to …
Abstract
The impact of economic factors and the latest marketing technologies, such as artificial intelligence, augmented reality, big data analytics and interactive advertising, etc., on consumer behaviour was analysed. It examines how these tools allow companies
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