HINDU PHILOSOPHY, MYTHOLOGY AND BUSINESS: AN INNOVATIVE APPROACH BY DEVDUTT PATTANAIK

Authors

DOI:

https://doi.org/10.30890/2709-1783.2024-31-00-010

Keywords:

mythology, culture, cultural memory, multiculturalism, cognition, society, interpretation, spirituality, values

Abstract

This article aims to examine the contributions of the contemporary Indian mythologist, Devdutt Pattanaik. We focus on his examination of the convergence of Hindu traditional mythology with modern societal domains, notably encompassing business, leadership

References

Pattanaik, D. (2013) Business Sutra: A Very Indian Approach to Management. Aleph Book Company. URL: https://a.co/d/d0qXso3

Pattanaik, D. (2017) Leader: 50 Insights from Mythology. HarperBusiness. URL: https://amzn.eu/d/0uOHBNw

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Published

2024-02-28

How to Cite

Ryzhik, M. (2024). HINDU PHILOSOPHY, MYTHOLOGY AND BUSINESS: AN INNOVATIVE APPROACH BY DEVDUTT PATTANAIK. SWorld-Ger Conference Proceedings, 1(gec31-00), 97–99. https://doi.org/10.30890/2709-1783.2024-31-00-010

Issue

No. gec31-00 (2024): The current stage of development of scientific and technological progress '2024

Section

Abstracts

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Copyright (c) 2024 Authors

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This work is licensed under a Creative Commons Attribution 4.0 International License.